To be labelled a by-product isn’t terribly flattering, but that is what WILD Fine Art Jewellery really is.
We travel and we dabble. We mostly engage in painting and photographic mediums but the thought of making and marketing your own jewellery only really came about when we found that we were loosing customers because of the price point of our larger works of art or the inconvenience.
So we turned to our meticulous travel records, our experiences of textures and impressions through painting, sketching and photography. Our jewellery is the by-product of these moments although we have now gone full circle to where the travelling and dabbling has now become both the bi-product and the genesis.
WILD Fine Art Jewellery is one of our babies, we’ve been designing hand crafted resin jewellery for nearly five years and supplying to over 80 stores nation wide. So read on for a peak into our creative process and some of the special places behind the inspiration.
How do we do it?
We spend an insane amount of time in research and development and the first question people always ask is, how do you come up with your pieces?… and I usually say… we spend an insane amount of time in research and development. The other big question is, how do you do it?
It all begins with a doodle, a photo, maybe a new found object on the beach but our pieces are nearly always very organic in form. I’ll take a stone, a stick, a piece of coconut then create all sorts of colour boards and studies with pencil, crayon, water colours, acrylics and oils as a starting point.
Luckily I have a ‘pack horse’, he answers to Perry.
My ‘pack horse’ does all the physical stuff and he reacts to whatever I am doing by designing shapes and creating prototypes that might best carry the piece.
In the beginning we made lots and lots of bangles.
Why we started with bangles, the hardest possible piece, I’ll never stop asking myself, but we did and they were very popular. The biggest issue with a bangle is the variations in sizing requirements so we expanded into pendants, necklaces and earrings to develop products with less complications and higher ‘sell through’.
Once I’ve honed my palette I’ll start painting with the shapes Perry has created and when he’s not filling orders I’ll turn his attention to casting my latest creation. He will cast them and finish them to a point where it’s time to decide on findings… bands, bails, packaging and the rest.
Marketing & Selling Your Jewellery
From the start we couldn’t see ourselves doing the ‘artist market’ thing. The idea of refining a wholesale business model and keeping the bulk of work at the studio was more appealing. To compete with off-shore manufacturing you really only have one choice, which is too mark-up baby and embrace ‘hand-crafted’ and in our case, Australian Made. With that comes additional expense in creating packaging and marketing that is worthy of the higher price point, so it comes in very handy when your ‘pack horse’ is also a graphic designer.
So the irony is that we needed to leave the studio, hit the road and tour the trade shows, knock on doors and send those terribly annoying marketing emails for a couple of years until we developed a respectable portfolio of resellers throughout Australia.
As I write, Perry is filling an order for one of our Australia Made airport resellers, which has been great for us and very challenging yet rewarding working with a large multi-national company.. but hey, bring it on!
We’ve got quite few ‘one off’ pieces that we will put up on the site so have peak at the shop if any of it takes your fancy, subscribe and be in with a chance to snatch up one of our ‘give-aways’!